After almost a month of our participation at Indigo-Paris SS15 is time to share a brief review of the show.
As every time we exhibit is an intense, exhausting yet rewarding experience. The previous months before exhibiting are days of planning and working really hard; this for only 3 days in where you have to give all you got.
This year a new member joined Believe Creative Studio!! We were really thrilled to introduce our new studio development manager to our customers, and we were extremelly happy to have during the show the support of one of our dear friends, the 3 of us were with the best energy to rock the show.
We had a great collection that we createvely directed trough eleven briefs and one to one design mentorship program and together with our talented and enthusiastic guest designers, we broght to live artworks full of color and joy.
With the time we have learned to manage realistic expectations, there is too many factors influencing the decision of a buyer to get or not a design.
Definetly there is nothing written in stone about what a customer wants, everyone has completely different requests and everything that we have been told, changes when customers request things completely different of what we have heard as a rule.
Years ago when I used to visit Indigo as an art director and a buyer, I remember the rush to get early to the show, the importance to have a good relationship with the studios to get the best designs, and the importance to bring tons of chash for onsite payments; with the time this has changed, there are so many others shows, so many other studios selling online and lots of companies sourcing artwork even for free with the such called "contest".
"Designs do not sell as a warm cupcakes in the shows anymore" but from my point of view shows still are a good source of business & marketing.
Definetly exhibiting is a decision that must be weighted and planned, there is too many aspects and a big investment to consider, a big deal of self believe and persistence is needed, external support, tons of enthusiasm, resistance to frustration & stress, time management and lots of patience, but every solid business requiere the same.
I can not express my gratitude to our studio team, guest designers team, friends, fellow designers, family and customers who support us, cheer for us and believe in us!