Saturday, April 14, 2012

The make of the Believe Creative Studio website

One of my biggest challengues and one of the achievements I feel most proud during this year is the Believe creative studio website.

It took me a while to get the inspiration and the right mood to actually create the website.I wanted to reflect my style, my love for what I do and to look fun, aproachable and yet commercial.

Since the beginning I knew I wanted to do the styling and graphics and luckily my geeky & adorable husband Vincent helped me with the right direction & advise, we worked together with a great friend of us :Sander Degen, who I call  my webyoda, and thanks to both of them the magic behind my illustrations happened.
Takeo: Webdesign & online marketing

After lots of brainstorming I decided to get as my main inspiration and central element, my favorite Mexican folk art: "Arbol de la vida" o Tree of life. I wanted to include  meaningful symbols that represented me, so I choose ladybugs,butterflies, hearts, stars, leafs, flowers and the sun and the moon as central elements.

"Mexican Trees of Life or Arboles de la Vida are one of the most popular expressions of Mexican folk art.  For more than 100 years Metepec, in the State of Mexico, has been known for its unique ceramic creations, mainly the Arbol de la Vida, tree of life, a clay sculpture covered with flowers, leaves and biblical figures."

I wanted to share  some of the sketches I made, which I am sure you can recognize in the end illustration of my arbol de la vida.

In a later post I will share the color selection process. 
For now happy weekend!

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