|Sir Paul Smith
Sir. Paul Smith is keen in the importance of lateral thinking for designers and creatives.
He openly speaks about the importance of observation, not only looking but actually observing what surround us and obtaining inspiration from it. Sir Paul Smith also encourages creatives to balance between electronical devices, computers and mobile telephones, with visiting museums, traveling and looking at books and common surroundings as a source of inspiration.
The term lateral thinking by Edward de Bono commonly known as "thinking out of the box" is the way to approach a solution by looking in different and unexpected persectives. Lateral thinking is going beyond the obvious leaving behind traditional thoughs and preconceptions.
Being a designer focused in children designs sometimes I often find my self in a mental debate on what else to design, once I have created artwork with all the animals, flower types and hearts I possible can. But then I find a different approach to what I have already done, but normally as answer after the question… and now what?
Currently I am following the Lilla Rogers Assignment Bootcamp, on where monthly assignments are given to us in order to keep developing pieces under specific briefs and this month I found my self drawing gelatine molds and jelly; which is subject that I personally would never think on creating in first place.
I originally started creating artwork in super bright colors with ink and watercolors to give the traditional transparency look a jelly has.
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Although at the beginning of the rbief I went directly to superbright ,almost primary colors, after Lilla's suggestion I decided to give it a try to exlore a completely different approach and to think "out of my box" and although I still used quite bright range of colors I balanced out with neutral tones.
Definetly thinking laterally is a great benefit to every designer and a practice we should master. After all the world still need designs every season and after a while the animals, heart and flowers will start looking the same if we do not find a way to strecht ourselves in different directions.
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